"How do I go about putting together a press release/press blast for a song for an artist I represent?" - Justin W.

 

Despite what most think press releases are quite simple to draft. Especially if you stick to one important rule "Keep it simple!"

 

Seriously, especially when it comes to announcing the release of an artist's new song, event, and things of that nature. Now, you say "Gee Arie, why must I keep it simple and as direct as possible?"

 

Fact, your press release is one of millions sent to various media outlets and daily news wires. You ONLY have 15 seconds if that to convince editors and program directors why they should cover, interview or attend what your press release is announcing. Don't lose their attention trying to sound overly professional and wordy with nonsense no one cares about. Cause, please believe, you will get passed over to the trash w/in the first 3.5 seconds if your point doesn't appear to be in the next sentence. Think I'm lying??... Try the wordy game and keep me posted on your results. [Laughing]

 

Press releases are nothing more than the 5 "W's" and 1"H" (depending on the topic): Who, What, When, Where, Why and the occasional How. [Takes you back to grade school right? Go figure.] Hell some press releases are literally in the format of:

 

 

Contact Info (Blah, Blah, Blah)

 

Title

(Sub title)

 

WHO:
WHAT:
WHEN:
WHERE
WHY:
HOW:

###

(Indicates end of release)

 

While other releases are in the invisible format, without listing each "W" factor. You may use whatever format floats your boat. Below are a few links to some very useful sites with FREE press release templates. Also, a great resource is Google. By Google-ing press releases similar to what you're trying to draft, you'll have a better idea of how such releases should look.

 

 

"Arie, I'm about to release a national project. My budget is low. Is it better to spend money on marketing or public relations?" - Stevie

 

Although there is a fine line between the two. Before I can answer your question I will need you to answer mine....

 

Do you have an established-self-sustaining fan base? Think about it and answer honestly [laughing], take your time, [Jeopardy music plays in background] like Katt Williams "Don't worry I'll wait"...

 

Okay, time's up! If the answer is NO (and yes, "no" includes only being known in your hometown, immediate family, friends, city and state) then I'd suggest starting with marketing. Why you ask? Marketing aka "pay for post" is guaranteed placement of your posters, album cover and other promotional art in key places (i.e. magazines, blogs, music sites, night clubs etc.) Placement in these prime locations make impressions of your brand in the subconscious minds of those who come in contact. This is very important!

 

Also, don't forget to utilize free marketing by submitting your new music and videos to sites, independent/college radio, and DJs for rotation and placement [consideration]. These basic and inexpensive steps give the public a chance to hear your music, possibly leading to new fans, and additional interest in you. Hence the power of marketing.

 

Now, if you've already established a brand and reliable fan base, invest in public relations and notify your existing fans and familiar media of your new projects, tour dates, in addition to conducting interviews. These fundamental steps may possibly catch the attention of those whom have seen your brand previously and now want to know more about you.

 

No matter what you decide, proper marketing and public relations is almost as important as the music you create.

 

Oh yeah and a fact to remember: 

 

Avoid interviews and reviews for pay. When people know you cut checks for coverage they're less likely to believe the good press given. Of course the media outlet gives you feature interviews [when no one knows who you are] or five stars your latest album.... YOU PAID THEM TO!