"Arie, Is it my publicist's job to book me for shows?" ____[at]hotmail.com

 

Ummm... NO! [Laughing] if publicists wanted to book people for non-promotional performances and manage their entire careers, we would be managers....

 

Although lines can become blurred depending on how hands on your public relations rep may be, normally publicist have nothing to do with getting you booked for concerts, music collaborations and other back office business, these are the responsibilities of your manager.

 

A publicist's duties vary from client to client but typical representation may include but not limited to:

 

If done the right way in conjunction with a well-organized marketing campaign along with client/ management participation you should gain that much needed exposure making it easier for your MANAGER to book you for shows etc. There's no one thing or person that works better then another when it comes to building a successful career in entertainment. Everyone must do their part.

 

 

 

"Arie, I'm about to release a national project. My budget is low. Is it better to spend money on marketing or public relations?" - Stevie

 

Although there is a fine line between the two. Before I can answer your question I will need you to answer mine....

 

Do you have an established-self-sustaining fan base? Think about it and answer honestly [laughing], take your time, [Jeopardy music plays in background] like Katt Williams "Don't worry I'll wait"...

 

Okay, time's up! If the answer is NO (and yes, "no" includes only being known in your hometown, immediate family, friends, city and state) then I'd suggest starting with marketing. Why you ask? Marketing aka "pay for post" is guaranteed placement of your posters, album cover and other promotional art in key places (i.e. magazines, blogs, music sites, night clubs etc.) Placement in these prime locations make impressions of your brand in the subconscious minds of those who come in contact. This is very important!

 

Also, don't forget to utilize free marketing by submitting your new music and videos to sites, independent/college radio, and DJs for rotation and placement [consideration]. These basic and inexpensive steps give the public a chance to hear your music, possibly leading to new fans, and additional interest in you. Hence the power of marketing.

 

Now, if you've already established a brand and reliable fan base, invest in public relations and notify your existing fans and familiar media of your new projects, tour dates, in addition to conducting interviews. These fundamental steps may possibly catch the attention of those whom have seen your brand previously and now want to know more about you.

 

No matter what you decide, proper marketing and public relations is almost as important as the music you create.

 

Oh yeah and a fact to remember: 

 

Avoid interviews and reviews for pay. When people know you cut checks for coverage they're less likely to believe the good press given. Of course the media outlet gives you feature interviews [when no one knows who you are] or five stars your latest album.... YOU PAID THEM TO!

 

 

 

"I've received responses from emails I send out saying that my approach is ghetto. Man, I'm just trying to get my music heard, what do you suggest?" - Jo Dee

 

[laughing] Ghetto may be a little harsh. However, it is very important to approach people [especially if you don't know them] in a professional manner.

 

Let's slip on our common-sense fitted caps shall we….

 

In my opinion, the best way to approach people [media etc.] is to step into their shoes. Imagine being an editor or program director who receives 100's of emails a day, from talented people such as yourself looking to have their music posted or played. Now, imagine every other email is "Yo check my new sh*t out" or my personal favorite "You might wanna f*ck with me, I'm that n*gga"...

 

 

Oh and we definitely can't forget the random single link email. You know what I'm talking about. An email with just a link and no additional information. Really??? Let's be real your email and "hot sh*t" is going straight into the trash and you may now possibly be marked as SPAM.

 

My advice… Keep it simple stupid! Sorry, I mean short and to the point. Here's a few pointers to help you look like you know what you're doing and be taken serious.

There are never any guarantees in public relations, but one thing I know for sure. Following these steps will get your foot in the "door", email acknowledged and possibly the coverage you're seeking. -- Let me know how you make out!